Client
MYKITA
Status: Not executed

Execution
A kinetic circular wall is juxtaposed with 3-Form translucent panels to evoke the idea of visual acuity, from blurry to sharp. The circular shape is one way to optimate the full real estate of the booth.

About
Mykita is an eyewear brand based in Berlin combining high-tech materials with playful use of geometric lines and contrasts in color and material.

This booth designer for a trade show harness the entire surface allocated thanks to a circular and sculptural wall mixing '3Form' translucent wall panelings. This arena of sorts delineates the booth space from the rest of the show and offers displays for the new collection on the inside. The translucent 3Form texture blurs the frontier of acuity.