Exhibition Design
ARTFORUM Lounge
The Armory Show 2023
Client
ARTFORUM Magazine
Status: executed in September 2023
Execution
Concept, design, modeling, graphic design, environmental design, and project management.
About
Artforum is the magazine of record for the contemporary art world and holds the unique roles of institution and foremost tastemaker of the industry. Established in 1962, it is often the first to identify artists whose work comes to define eras, delivering the highest level of critical discourse to an international audience. Artforum’s artists’ projects, reviews, and critical essays on contemporary visual culture including coverage of film, music, architecture, performance, and media provide rigorous, diverse, and provocative perspectives on cultural trends of our time.
More information at:
www.artforum.com
Research
& Concept Development
Initial Concept
The booth space is integral to the magazines and devices that it contains. The starting point is the magazine’s square shape. The design follows a rigorous yet playful 1:1 scale principle. Leveraging affordable materials and lighting design, this concept is modular and can infinitely be repurposed.
Prototyping Proposal
The goal was to produce furniture elements that were modular and could infinitely be repurposed.
The principle applied to tables, side tables, magazine holders, and racks.
